|The Ecommerce Manager will be primarily responsible for managing a significant online presence of this expanding business based in Peterborough. They will handle decision-making for the website, social media accounts, and online advertising. They will also be responsible for research and development of new online marketing strategies.
You will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed.
Keep abreast of new developments in the e-marketing world. They will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources.
Liaise directly with upper management and present plans for any new advances or initiatives to improve the company’s online presence and e-sales.
The successful candidate will be organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. You will be creative, pragmatic and eager to learn. You will have experience in driving cost effective traffic, from Paid/Organic search, Social, Email and Display. Exposure to international markets and a second language (EU) is also desirable.
Please contact Jenny at